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I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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I recently drove by a business that had a sign... Read More
A successful marketing plan doesn't have to include an athletic... Read More
1. Print your best small ad on a postcard and... Read More
The greatest asset to your business is your Customer, specifically,... Read More
Face it, writing any article can be a tedious and... Read More
We all work hard to attract even one paying client.... Read More
The world is full... Read More
Do you have a website? A Web Newsletter? A mailing... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
Over the past 30 years, I've read so much on... Read More
Here's a proven, and truly easy way to start increasing... Read More
How Colors Effect Our Emotions?One of the most interesting things... Read More
The buzzword these days is "relationship" marketing. Just what is... Read More
The secret to increasing sales doesn't lie in choosing just... Read More
Do you want to be quoted by the national press... Read More
Whether you are already running your own business, or still... Read More
If you're looking to drive more targeted traffic to your... Read More
In direct mail lore, there's a rule stating that you... Read More
Are postcards better for building awareness or for selling?In my... Read More
Fellow Publicity Insiders, what does... Read More
Trading reciprocal links is one of the best ways to... Read More
Looking for the magic formula or the whiz-bang approach that... Read More
Your message is first among your weapons in the battle... Read More
Your market is not everybody, as so many small businesses... Read More
Volunteering your services can be an excellent way to form... Read More
My niece recently graduated from high school, and my family... Read More
Have you created a marketing plan for your Website? If... Read More
Do you have all the business you could possibly want... Read More
Have you ever put on a jacket you haven't worn... Read More
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Everything you've ever learned about marketing and advertising is WRONG.... Read More
Having a downline can be golden. A downline is a... Read More
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
I don't know about you, but I secretly love watching... Read More
Most business owners get so involved in the work of... Read More
Having run a multi-state franchise company with multiple brands it... Read More
How many leads have come into your business since the... Read More
Direct mail is a cost-effective way to make sales and... Read More
You're probably thinking, here we go again somebody is trying... Read More
Today I've decided to share with you a new word... Read More
Inherent tensions exist between marketing and IT. This is often... Read More
What's black and white and read all over? A newsletter... Read More
Give away your knowledge, and you'll make money. How does... Read More
Everyone wants to feel like they're getting a good deal.... Read More
Wake up women (and you men too). I think we... Read More
The trick to a good promotion is to attach your... Read More
The right direct mailing list targets people who want your... Read More
If you take a look at the features that different... Read More
I've heard a lot of people lament the fact that... Read More
Even if you never place a cold call, you still... Read More
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