|
|
|
|
|
|
|
|
|
|
|
There are many tips and techniques to increase your search engine ranking. One of the most powerful, yet simple method is sharing content, as in, writing articles that you then feed to article directories. Done right, this technique will improve link popularity, and drive an enormous amount of targeted traffic to your offer.
Article writing can become a tedious, mind-numbing experience, for a number of reasons. One of the biggest hurdles is gathering content that is fresh, valuable, and not easily accessible. Yet, it is tremendously compelling to your target market. Where do you find this kind of information?
Corporate web sites!
I've used this technique for several niches, and it's fairly simple to do. This also works well for product creation, which I'll explain in a moment.
You are going to do a little digging at first, but once you repeat this process, it becomes fairly simple. Find the corporate web site for the companies that make the products your target market is buying or have an interest in. You might have to do a little 'link dancing' to find them.
Once at their site, look for the "press room or media center." There, you will find current and past press releases or white paper releases full of fresh, valuable, and not easily accessible content. (because your competition doesn't know where to look for it)
What is a white paper? ...Here, let me give you the corporate answer to that question:
White papers are documents released by companies,organizations, and government agencies to authoritatively describe products, technologies, and policy. Though a white paper is not necessarily an unbiased report, it will typically provide a more detailed overview than press releases and many other forms of documentation.
White papers CAN be book length long...with nuggets of great content you can use for article writing, your e-zine, or to create an information product geared toward your specific niche. Just dive in and look around. Each press release or white paper, always has contact information included.
Most will mention a person in the corporation to contact for additional information..(are you getting any ideas?)...teleseminar?....an ebook?...a special report?...which you can use as a lead generator, or as a bonus to compliment an existing product you are already marketing (affiliate products). Their credentials will establish even more credibility for you in your customer's eyes.
I'm confident, you can think of numerous ways to utilize this FREE information... found in corporate web sites... to write articles or many other uses...in your quest for improving link popularity and driving targeted traffic to your site.
Mark Kessler is the author of "Search Engine Tantra - The Path To Heightened Rankings!" His web site, http://www.toptenoptimizer.com provides a wealth of information and resources to increase link popularity and improve search engine rankings.
While sending out a text e-zine may seem like a... Read More
One morning this past fall, I was going through my... Read More
There are two reasons to publish an ezine.... Read More
The theory of writing for newsletters is very similar to... Read More
What makes your ezine hot stuff? With literally thousands of... Read More
What's the point in spending hours preparing a newsletter, message... Read More
I sat here this morning, and decided to work out... Read More
If you've been promoting your business on the internet you've... Read More
1. Give Incentives Give people an incentive to subscribe to... Read More
You've convinced me that I want to sign up for... Read More
Are You Ready For The Publishing Revolution?Writing has traditionally been... Read More
Have you been publishing an e-mail newsletter for at least... Read More
We all know that an e-zine won't attract and keep... Read More
If you publish an e-mail newsletter, or "e-zine," you'll need... Read More
Are you doing "the bounce"? No, it's not a new... Read More
While I run my business completely online, I really enjoy... Read More
I get many e-zines in my inbox every week, and... Read More
A few years ago, when I first started seeing HTML... Read More
While many new e-zine publishers are anxious about developing good... Read More
Do you place back-issues of your Newsletter onyour website?There are... Read More
1. Many Ezine Publishers use too many styles of separatorin... Read More
The very name CGI used to send chills up my... Read More
If you are a professional, consultant, coach, speaker, seminar leader,... Read More
The first thing you should consider in advertising is the... Read More
The future of email Newsletter - Llando Ford 07.28.2004 What... Read More
OverDrive - an e-commerce, software conversion and e-publishing applications leader... Read More
Publishing an ezine certainly has its benefits and rewards, but... Read More
1. Time saver. To get going make a quick visit... Read More
If you have read my article called "What is Viral... Read More
I have to admit to being readily impressed by company... Read More
What's the point in spending hours preparing a newsletter, message... Read More
While there are seemingly endless ways to promote your e-zine... Read More
"E-Book" is short for Electronic Book---an organized set of content... Read More
Web and email addresses pose a special challenge for writers... Read More
The future of email Newsletter - Llando Ford 07.28.2004 What... Read More
As editor/publisher of Book Promotion Newsletter, I am fortunate in... Read More
A debate is raging in e-publishing circles: should content be... Read More
My story is that an author who'd done online writing... Read More
What is your worse fear as a self-publishing writer? For... Read More
UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More
A lot of newsletter publishers spend a great deal of... Read More
Since you publish your newsletter on a regular basis, sometimes... Read More
There are lots of ezines (newsletters) out there that offer... Read More
Managing Subscriber addresses: At the top of your email message... Read More
How would you like to reach millions of people with... Read More
A Tokyo day care company has begun marketing a "talking... Read More
It's all about numbers - or so some ezine publishers... Read More
One of the fastest ways to gain "Guru" Status online... Read More
When I say free ezine advertising, I'm not talking about... Read More
There are two reasons to publish an ezine.... Read More
Ezine Publishing Ezine Publishing |