Are We Dating or Married?

You've convinced me that I want to sign up for your
newsletter. Now that I'm ready, what do I do? I go to the
signup box on the current web page and complete the form.
But wait... what are you asking for? If you're asking for
more than my name and email address, I will hesitate.

After all, if you're going to send me an email newsletter,
why do you even need my name, much less my street address,
city, state, zip, telephone number, number of people in my
household, etc. My email address should be enough. Now I'll
give you my name, because I understand that you'll want to
personalize my email messages. But unless you show me very
good reasons, I'll forget about signing up and go on to
another site that doesn't want a lot of information in
exchange for their complimentary report or newsletter.

It's like dating. When you first meet you get only the
necessary information - name and phone number. As you agree
to date, you'll get the address. Later, as you get to know
one another better, you'll start to add more details.

Moving a visitor from lead to customer involves a courting
process. You want them to get to know you. They need to
learn to trust you. You need to establish a relationship.
That's the purpose of your newsletter. You offer them good
information and in return they give you the right to market
to them. As they become more interested and more loyal,
they'll move from just a lead to a steady prospect.
Eventually you'll "marry" some of your prospects and they'll
become customers.

So what's your courting pattern? How do you get to know your
prospects? When do you ask for more information -- more
commitment?

For more information on the online sales process sign up for
the complimentary mini course at
http://www.SalesSiteQuickStart.com.

Dr. Jeanette Cates is The Technology Tamer and Internet
strategist for small business. She is the author of Online
Success Tactics: 101 ways to build your small business at
http://www.OnlineSuccessTactics.com.

Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine.... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to... Read More

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message... Read More

The Nitty-Gritty Of Ezine Publishing

I sat here this morning, and decided to work out... Read More

Write an Ezine? But I Dont Know HOW!

If you've been promoting your business on the internet you've... Read More

The Quick Ways To Increase Your E-zines Subscriber Base

1. Give Incentives Give people an incentive to subscribe to... Read More

Are We Dating or Married?

You've convinced me that I want to sign up for... Read More

Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing

Are You Ready For The Publishing Revolution?Writing has traditionally been... Read More

5 Ways to Make More Money With Your E-zine

Have you been publishing an e-mail newsletter for at least... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

Are you doing "the bounce"? No, it's not a new... Read More

How to Get E-zine Subscribers From In-Person Events

While I run my business completely online, I really enjoy... Read More

Putting the YOU in Your E-zine

I get many e-zines in my inbox every week, and... Read More

Should You Upgrade Your E-zine From Text to HTML?

A few years ago, when I first started seeing HTML... Read More

The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about developing good... Read More

How to turn your Newsletter into a Web Page...in 45 seconds!

Do you place back-issues of your Newsletter onyour website?There are... Read More

10 Tips For Ezine Publishers

1. Many Ezine Publishers use too many styles of separatorin... Read More

Why Arent You Using CGI?

The very name CGI used to send chills up my... Read More

Who Should Offer an Ezine?

If you are a professional, consultant, coach, speaker, seminar leader,... Read More

Location, Location, Location

The first thing you should consider in advertising is the... Read More

The Future of Email Newsletter

The future of email Newsletter - Llando Ford 07.28.2004 What... Read More