Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....

TOP 9 POINTS TO FOLLOW:

1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE

2. EMOTIONAL headlines that make people excited, scared or curious yield BETTER results

3. Your headline must be BELIEVABLE

4. Grab your customer's attention - set the TONE of the offer

5. Your customer should be able to FIND what he is looking for in your headline

6. Put your headline in QUOTATION marks. Studies show a headline attracts 28% MORE attention in quotes.

7. Begin each word in your headline with CAPITALS.

8. Headlines should ideally be within 35 to 40 words.

9. Your headlines should be in ACTIVE VOICE.

Things to Avoid:

1. Using the word "Cheap" in a headline or sales copy is not advisable. Instead of "Cheap" use "Rock Bottom Price", "Inexpensive" or "Incredible Low Price" etc.

2. DON'T USE ALL CAPITAL LETTERS

3. Don't use excessive punctuation!!!!!!!!

4. Don't try to get "everyone's" attention with the headline. - PRACTICE "target marketing"

5. Don't start a headline with a VERB.

Use these magic words in your headlines to attract attention immediately:

YOU

YOUR

FREE

BONUS

GUARANTEE

PROVEN

RESULTS< /p>

RISK-FREE

EXCLUSIVE

AMAZING

SENSATIONAL

BREAKTHROUGH

SECRETS

URGENT

AT LAST

FINALLY

JUST ARRIVED

ITS HERE

LATEST

FIRST

NEW

DISCOVER

REVEALED

MASTER

LAST CHANCE

HURRY

NOW

LIMITED OFFER

PROFIT

MONEY

MORE

BETTER

HIDDEN

REWARDS

FAST

W ANTED

YES

Ipsita Mukherjee is a freelance web copywriter.

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure,... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King'... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the... Read More

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities... Read More

How to Write Profitable Ads

Regardless of how you look at it, the most important... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for... Read More

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar... Read More

Some Copy Tips From An Old Hand

I have been in the ad game for a long,... Read More

Ten Eye Popping, Jaw Dropping Ad Copy Secrets

In order to make more sales and get more profits... Read More

The Power of Saying You Can

If you have children, you will doubtless remember saying to... Read More

3 Steps to Great Copy

Nothing irritates me more than being told that there are... Read More

Tomorrow?s Clichés Today

I went to Google and entered a couple of different... Read More

Its the Headline, Stupid! - Writing Powerful Headlines

"It's the headline, stupid," is the sign that hangs over... Read More

7 Formulas for Articles That GET READ!

Many of us have been asked to write an article... Read More

13 Steps to a Slippery Slope Online Sales Letter

Many of the solo professionals whom I coach are people... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while... Read More