|
|
|
|
|
|
|
|
|
|
|
Never understimate the power of a well-written word. Tens of thousands of readers of coaching ebooks have had their lives changed for the better by a well written ebook.
It's a remarkable medium that you can tap into to coach others day or night, in the city or country, all across the planet.
Is writing an ebook for you?
Do you have the answers to a specific problem? Can you research the answers? Do you have a personal story to tell about overcoming the problem in your own life?
Is there a group of people for whom this problem is universal? A group of people who wake up in the night in a sweat, wishing, praying and wracking their brains for an answer?
The more they are in need of help, the more likely your ebook can change their lives.
If you think writing an ebook is for you, this is what you need to know:
1. A great ebook is not long.
In fact, the very best ebooks are 10-35 pages long, and no longer.
Why is this?
The ebook that is short and sweet answers in a laser-like fashion the problem that the reader wants to solve.
It's the most valuable ebook a client can buy because you have filtered the exact information they most need, and cut out the rest.
Don't make the mistake of thinking you need 100 pages to call yourself an ebook publisher. Cut to the chase.
2. A marketable ebook is very specific.
This goes hand in hand with #1.
Don't write ebooks that are general. They just aren't marketable and you'll be in for a heartache.
The key to marketability is communicating to specific people that your answer is the precise one they need.
3. A great coaching ebook uses a coaching approach.
Take some time as you prepare to write your ebook, and do two things:
Read great ebooks AND transfer what you know works as a coach, and transfer that to your ebook.
As a coach, do you harness the power of the provocative question in your one on one coaching calls?
Perhaps you have a special ability to see the greater truth in a client's life?
Take special note of what makes your coaching exceptional in one mode of delivery and deliberately set out to translate that to the writing you do for your ebook.
Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com
Can you recall a time where you utilized silence to... Read More
WARNING! If you want to have a fantastic life, never... Read More
Who do you consider as your worst enemy? The criminals... Read More
I looked up the definition of "to dither" before writing... Read More
If you feel the heat of burn-out, it is possible... Read More
There are times when we truly look forward to something... Read More
There is a Buddhist saying that goes like this: "If... Read More
From grimaces to stomach knots, talking about marketing seems to... Read More
Never understimate the power of a well-written word. Tens of... Read More
Have you ever noticed geese flying overhead, whether that be... Read More
Along the path from where you are now to millions... Read More
An awful lot of fantastic coaching has been coming out... Read More
Is it really possible to have loads of fun, and... Read More
So you want to hire a coach but with so... Read More
Like so many in corporate America today, Susan needed more... Read More
Someone I know wants to move into another job in... Read More
I've told people for a long time that one of... Read More
So, you're ready to start coaching. You either have some... Read More
Why should or would someone hire a life coach? Well,... Read More
This article is for those of you who coach or... Read More
"My guess is first I'll need some zippy flyers and... Read More
Recently, I have received several emails asking me about coaching... Read More
Many years ago my grandfather, had a small farm and... Read More
An Age-Old QuestionSearching for more meaning in our lives has... Read More
Have you encountered a time when you were in a... Read More
If you have a daunting task and the mere thought... Read More
Personal development profiles, also known as personality profiles, are a... Read More
In our daily lives as well as in our businesses,... Read More
Today an increasing number of us are experiencing burnout, low... Read More
The surprising answer is "probably". Most individuals don't realize that... Read More
Here's a story that I think gets at why we... Read More
Have you ever thought about how sheep get lost? Even... Read More
But first you've got to raise your standards.I know at... Read More
In this discussion, we talk about Coaching Skills with Phil... Read More
"Joan, I'm working so hard and I'm not getting anything... Read More
In ancient times, a King had a boulder placed on... Read More
The naked truth of person is that we are still... Read More
Settling is about not embracing what is best for you,... Read More
Do you feel you are in charge of your life... Read More
1. Pretending You Are Interested When You Are NotDo yourself... Read More
Direct Answers - Column for the week of July 29,... Read More
At 2pm last Wednesday, I got a call from one... Read More
? Have you been working long hours? ? Have... Read More
Is it possible to make a strong "business case for... Read More
"How can I become a better and more effective coach?"... Read More
Coaches rely heavily on their voice to service clients. If... Read More
Personal or business coaching has helped thousands change their lives... Read More
You know, what are you saying to yourself? There's always... Read More
Recently at a Pharmaceutical meeting in Europe, one of the... Read More
The higher you climb the ladder in this organization, the... Read More
Coaching Coaching |